The theme of this year's bathroom market is still environmental protection and innovation. Some people say that this year's business is difficult, while others say that this is a good opportunity for transformation and expansion.
Let's take a look at the problems the bathroom market is facing.
1. Energy saving and emission reduction is imminent
With the development of economy, health and environmental protection have become the mainstream consumption trend. It has become a more market-oriented trend of development. Therefore, we should pay attention to energy saving and environmental protection, improve water saving technology, and let sanitary products meet the needs of all aspects. Good bathroom is not only for the convenience of life, but also a way to enjoy life.
2. Combating counterfeiting and integrating markets
"Shanzhai Sanitary Ware" imitates the production process of big brands, and its shape, but the actual quality is uneven. The raw materials are poor and the fabrication is rough.
As a result, the bathroom is easy to be damaged, such as falling off, bulging and deformation, and the strength and moisture resistance of the bathroom will be reduced in the course of use. Relevant departments should intensify their efforts to crack down on counterfeit and inferior products.
Improving Service-Driven Sales
Homogenization of the sanitary industry, for ordinary consumers, good service is an indispensable criterion to distinguish between different companies.
Traditional products depend on the sale of products themselves, product-driven services. With the development of the Internet, more and more enterprises focus on services to drive sales, so as to achieve better competitive results. Smile and service are your best signs.
IV. Attaching Importance to and Developing E-commerce Industry
Taobao, Jingdong, Suning and other major platforms of e-commerce are all over the world. The new rise of Wechat applet shows that the powerful drainage role of the Internet can not be underestimated. E-commerce consumption has gradually tended to rational consumption, consumers through the Internet search to meet their needs of bathroom products, regardless of shape, price, service and so on. Businessmen can do a good job of online operation, maximize the role of the Internet as a gatherer, online and offline synchronization and vigorously develop channels to meet customer needs.
5. Personalized Products Enhance Attraction
With the development of the times, the core of consumption has gradually changed from 60, 70 to 80, 90. Consumers have become younger. More and more consumers like diversified and personalized products. And pay attention to consumer experience. In addition to brand, style and other considerations, personalization is also a demand point. If the enterprise's appeal point is personalization, it can weigh the needs of such consumers more. Seize development opportunities.
6. Using Promotional Activities to Improve Sales
Promotion is an excellent way to promote the development of the industry, but consumers'consumption concept is becoming more and more mature. Traditional discount promotion has been increasingly unable to meet the needs of consumers. According to the actual situation, according to the needs of customers and market demand, we formulate holiday promotions, such as using 315 promotions, double eleven special festivals, to carry out corresponding promotional activities, stimulate consumers'purchase desire, attract consumers' attention.
7. Intelligent Sanitary Ware Market
According to the data released by China Household Appliances Association, by the end of 2015, there were nearly 200 production and operation enterprises in the smart toilet industry. In 2015, the total domestic production of smart toilets was 3.4 million units, up 35.5% from 2.45 million units in 2014. Among them, the export volume accounted for about 40%, and more than 2 million units were sold in domestic market and in circulation. The huge market potential is boosting the production of intelligent sanitary ware. Intelligent bathroom market is a market where opportunities and risks coexist. Similarly, as in the household appliances market many years ago, in addition to the earliest wave maker, the winner is to master the core technology and move steadily. If we are still addicted to the existing traditional market and do not follow the trend of the times, we are doomed to be eliminated in this competition.
8. Quality War
On May 16, 2016, the Beijing Consumer Association released a group of sampling data of smart bathroom products. 15% of the 20 brands of smart toilet cover samples sampled were unqualified. The results show that three samples have serious potential safety hazards, five samples do not use fire-retardant materials, three samples have a large gap between the input power and current indication and the actual measurement, and two samples are missing.
Similar sampling results are not uncommon in the past year. The unqualified items are small to the lack of product identification, large to the unqualified product grounding, the risk of leakage, or the fire-retardant materials of the product are unqualified, and there are hidden dangers of fire. The brands involved in the disqualification are not only the domestic first-line sanitary brands that are familiar to us, but also the international famous brands; the products sold in the physical stores under the existing lines, as well as the products sold through the e-commerce channels.
The huge market potential of intelligent bathroom makes numerous enterprises enter the market one after another. The result of everyone's entry is the frequent occurrence of quality problems. In this market war, those who make up the numbers will sooner or later die in the market. Only by mastering the core technology and going steadily can we seize the opportunity and rise rapidly. In today's intelligent bathroom industry, the battle is just beginning, and the industry is far from settled. It is not ruled out that more enterprises will participate in the hunt, and some people may be out halfway.
But the aim of the fight is to provide consumers with the best experience, the best quality and the best service. At any time, there are both good and bad aspects of market development. It depends on your attitude and way to deal with it. You feel that development is difficult, and it is difficult to succeed without saying that it is inevitable to fail.
If you think this is a big opportunity, and self-improvement, you will occupy the market first.